Understanding Club Face Aim
DEVELOPING GOLFERS & ACHIEVING EXCELLENCE
Face aim is the direction in which the club face is aimed (right or left) relative to the target line, at impact.
Typically, the alignment of the club face is referred to as being "open", "closed" or "square".
The term "open" would suggest the club face is aimed to the right, for a right-handed golfer. The term "closed" would suggest the club face is aimed to the left, for a right-handed golfer. The term "square" would suggest the club face is aimed directly at the intended target i.e. "square to the (target) line".
Face aim contributes most noticeably to the starting direction of the ball flight. Although the exactness of the starting direction will be effected differently by varying loft, the ball will typically launch very close to the direction in which the club face is aiming at impact.
To hit a shot which flies straight to the intended target, with no curve, the club face will need to be aimed directly at the target, at impact. This is assuming centered contact is made.
A golfer may choose to deliberately curve a shot. Doing this will require the club face to be aimed to the right or left of the intended target appropriately at impact, in an effort to impart the correct direction and amount of curve.
DEFINITION: Club face aim - The horizontal orientation of the club face when impacting the golf ball.